Connect every step of your guest journey

Understand guest behaviour, increase spend per head and create unforgettable experiences with mobile technology that engages guests at every step of their visit.

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Attractions.io mobile app and user segmentation feature

Mobile app digital ticketing and live guest data map

Unlock the full potential of every visit.

Let's take a deep into your guest journey: We'll show you how to understand, analyse, and personalise every interaction for an exceptional guest experience. Book a discovery session at this year's IAAPA Expo.

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We're heading to the 2024 EAZA Conference

‍Stand 11 : October 08 – 12
Leipzig, Germany

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Mobile App Platform

Captivate guests with a personalised experience

Our mobile app platform acts as a digital concierge, connecting all the touchpoints today's digitally native guests encounter pre, during and post-visit.

Unlock data:
‍Eliminate data silos, consolidate activity and build a complete view of how guests behave at your attraction.
Increase revenue:
‍Increase spend per head with targeted messages delivered to the right person at the right time.
Guarantee performance:
Average app store ratings of 4.8 stars and millions of positive reviewers.

“We see our mobile apps as the linchpin of the guest experience and look forward to continuing to expand its services to make it the one-stop digital destination for guests visiting our attractions.”

Justin Skinner,
Global Digital Director at Merlin Entertainments.

Explore our mobile app platform

visitor attractions digital map and queue times

Pre Visit

Before they visit, the app helps guests learn about your attraction and plan the perfect visit.

Let guests explore activities and check age, height and access restrictions in a tap.
Ask guests to opt-in to marketing communications and remind them about upcoming events suitable for their group to increase conversions.
Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.

During Visit

Help guests head straight through the turnstiles and minimise queues for a friction-free start to their day.

Store tickets and passes in the in-app wallet so that guests can scan and go upon arrival.
Share up-to-date ride queue times, talk times, and activity schedules to help guests informed and in control of their own visit.
Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.

Post Visit

Help guests make the most of everything your attraction has to offer.

Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
Create itinerary plans filtered by age, height and/or activity type to help guests pack more into their visit.
Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.

World-class maps and wayfinding in minutes

Integrate fully branded, enterprise wayfinding with minimal coding. Ideal for agencies and developers.

Built for location-based businesses:
‍Delight users with one-way, multi-level, and accessible routes designed for pedestrians and optimised for usage where WiFi is unreliable.
Customised for your brand:
‍Unleash your creativity with custom illustrations, dynamic lighting, annotations and animated map views that blend your digital and real-world experiences.
Developer friendly:
MapLayr handles the heavy lifting. No complicated map tiling. Just add a package dependency and plug in your API key to get started.

"I've been amazed at how well the MapLayr team captured the essence of our parks and how accurate the maps are. Maps and wayfinding were never a source of worry as we went through the relaunch. Attractions.io does all the heavy lifting on this fundamental component."

Jim Denny,
‍VP of Digital at Cedar Fair

Explore MapLayr

Consideration

Before guests purchase tickets, the app helps them learn about your attraction and plan the perfect visit.

Let guests explore activities and check age, height and access restrictions in a tap.
Ask guests to opt-in to marketing communications and remind them about upcoming events suitable for their group to increase conversions.
Add essential info such as opening times, ticket prices and travel options to make visit planning a breeze.

Arrival

Help guests head straight through the turnstiles and minimise queues for a friction free start to their day.

Offer ticket, fast pass and premium experience sales directly from the app.
Store tickets and passes in the in-app wallet so that guests can scan and go upon arrival.
Minimise on-the-day hassle by offering car parking passes during checkout.

Exploration

Help guests make the most of everything your attraction has to offer.

Make exploring effortless with an interactive map and GPS wayfinding that adapts to guests access requirements.
Create itinerary plans filtered by age, height and/or activity type to help guests pack more into their visit.
Keep guests up to date with live wait times and the option to join virtual queues for the most popular rides.

Spending

Increase secondary spend on site with a suite of tools that increase communication and conversion.

Send targeted messages and offers to incentivise guests to visit retail outlets and eateries.
Manage the lunchtime rush by offering mobile food ordering at your busiest eateries.
Give guests more time to purchase photos and merchandise with in-app orders that are delivered to their door!

Loyalty

Turn a single positive experience into multiple happy moments by keeping in touch long after the initial visit.

Increase positive word of mouth by letting guests share their photos on social media.
Boost trip advisor ratings by asking happy visitors to leave a review the evening of their visit.
Encourage revisitation by using push notifications to keep guests update with your upcoming events and deals.

Explore by industry

Offline-first mobile apps, tailored to your specific attraction.

Theme Parks

Cut the queues and help your thrill-seeking guests pack more into their day.

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Zoos & Wildlife

Educate and inspire your guests, while driving membership sales and revisitation.

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Resorts

Create a VIP experience to ensure your guests can explore, relax and unwind.

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Heritage & Cultural

Blend history with digital by introducing interactive app-guided tours for your guests.

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Sports & Entertainment

Keep your spectators’ heads in the live event.

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Farm Parks

Maximise your guests’ time with you through intuitive features like interactive wayfinding.

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Customer Testimonials

Delight today’s digitally native guests

See how our technology helps venues worldwide increase spend, satisfaction and operational efficiency.

"Our team felt a responsibility to demonstrate how we can minimise our impact on the environment and teach guests how they can make a difference. In Attractions.io, we found a vendor who could handle the heavy lifting for us. The team made sure our setup was smooth, effective and above all, furthered our goals at the Zoo".

Sandra Torres,
Director of Communications at ZooTampa

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"One of the things we value most about Attractions.io is their ability to look ahead, evaluate guest needs and develop the product in line with changing expectations – which takes the pressure off our internal teams having to do that scoping work. Now we've partnered with Attractions.io, our digital guest experience is far more agile and constantly evolves using a guest-centric approach."

Jacqui French,
Digital Product Manager, Apps at Butlin's

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I've been amazed at how the team captured the essence of our parks and how accurate the maps are. When we have changes or new rides, and I send over the plans, everything is always perfectly positioned, and the wayfinding delivers you to the precise point you need. I’ve been impressed by the team's ability to capture the details and nuance that make our parks unique."

Jim Denny,
VP of Digital at Cedar Fair

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Our Industry Affiliations

We make sure to stay connected

At Attractions.io, we’re proud members of IAAPA, BIAZA, WAZA and BALPAA. Being a part of these associations helps us provide the best possible experience for our partners, with ongoing opportunities for growth and support. Together, we can support innovation and sustainability in the attractions industry.