What guests were missing
Most guests's arrive at Bosque de Chapultepec with some idea of what they want to do. But a plan built on a handful of popular landmarks leaves a lot of the park invisible: temporary exhibitions, smaller museums, seasonal events, and whole sections exist that a first-time visitor may not know about.
The park's problem was never a lack of things to do; it was helping guests find them. It needed a single digital experience that could:
- Orient visitors across all four sections in real time and with limited phone signal
- Help people build a plan suited to their interests and the time they have
- Surface what's on that day, including exhibitions, events, seasonal activities
- Reach visitors directly with updates, without relying on physical signage alone
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Putting the whole park on the map
The team partnered with Attractions.io to support guests with a brand new mobile app.
Today, interactive maps and GPS wayfinding help guests move confidently between sections, surfacing points of interest, facilities, and food options along the way, without needing to consult a physical map or ask for directions.
The team has mapped hundreds of points of interest into the app, including many newer activities that had previously never made it onto a printed map.
For a park long associated mainly with its castle and the Anthropology Museum, that means guests can now find the parts that used to go unnoticed, from historic momuments in the forest to free, activities like yoga and watercolour classes.
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Digital Manager
Moving from instinct to evidence
The app has given Bosque De Chapultepec a live picture of how guests explore: where they go first, what they interact with, and where is being missed out entirely. That data has become one of the park's main tools for deciding where to invest, rather than working from instinct or feedback alone.
Natasha Uren Vázquez, Executive Director
That figure helped make the case for a specific, sizeable ask: the park's dining areas hadn't been refreshed in over 25 years and needed significant investment. User data from the app gave Natasha hard proof of how many guests were using those spaces, which she then put in front of the local government when she requested the funding.
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Pointing guests to activities they'd never have found
Data from the app shapes the activities guests are recommended during their visit. Using these recommendations, they can build a route around their interests and the time they have that day, and uncover hidden attractions that might otherwise be easy to miss.
Nowhere is that clearer than the funfair. It's revival was one of Mexico City's biggest investments in recent years, but when it re-opened, attendence failed to grow as anticipated. After doing some digging, the team realised turned out awareness, not appeal, was the real barrier to attendance:
Natasha Uren Vázquez, Executive Director
Natasha Uren Vázquez, Executive Director
Executive Director
A positive result for guests
For Bosque de Chapultepec, the Attractions.io app has turned one of the world's largest and most complex urban parks into something any guest can navigate with confidence.
Natasha Uren Vázquez, Executive Director
It didn't take long for the impact to show up in the numbers either:
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30,000
4.9 Stars
150+
What next?
That precision provides a direct line to guests to promote the free events and festivals taking place in the park that would otherwise rely on social and local media reach.
