Connect Features

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User Segmentation

Personalise your guest experience and increase park revenue with user segmentation, included in Attractions.io's core app platform.

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Unlock behavioural data

Personalise your campaigns

Create custom audiences

Put personalisation at the heart of your guest experience.

Segmenting your app users gives you a detailed picture of who your guests are — their age, preferences, and past behaviour — so you can deliver the right offer to the right person at the right time.

A family with young kids can receive a push notification for a discounted meal deal, while a couple on a date night gets directed toward a premium dining experience.

The result is a personalised guest journey that drives meaningful uplift across food, retail, and experience spend.

Create custom audiences for your campaigns.

Filter app users according to their visit history, location and more to build custom audiences for use in highly personalised, cross channel campaigns.

Create Custom Audiences.

Build or stack segments to group users with similar characteristics.
Create active segments that update in real-time as users engage with the app.
Choose from over 20 filters.

Personalise your guest communications.

Build retargeting lists that comply with data protection legislation.
Export lists for use in hyper-targeted, cross-channel marketing campaigns.
Increase commercial yields with offers and incentives tailored to your guests needs.

How it Works.

Drive adoption.

Encourage guests to download the app prior to their visit and use features like wayfinding, activity planning and food ordering to improve their experience.

Request sharing permission.

While they explore, the app collates insights from guests who have consented to data sharing.

Unlock insights in Connect.

Using Connect, Attractions.io’s app management console, you can filter, compare and group users to further your understanding of the guest journey.

Create your segments.

Save filtered lists to create active segments that update in real-time and export compliant retargeting lists to your CRM or email management system.

Deliver highly targeted campaigns.

Target app users with messages and offers that appeal to their specific user segment, to boost revisitation and commercial yield.

Connect your entire guest experience.

Deliver fun-filled and friction-free days out for your guests with your Attractions.io ecosystem:

See user segmentation in action.

Book a demo to discover how user segmentation can help your attraction improve the guest experience, increase revenue and understand on-site spending like never before.

Request Demo