Improve guests' experience of your attraction and increase revenue with Attractions.io's user segmentation tools.
Unlike web analytics and user survey data, user segmentation allows marketers to understand what each user has experienced at the attraction before, during and after their visit, meaning you can finally connect every touchpoint in your guest journey.
Once you know this, you can develop personalised messaging for each segment and delight guests with an experience thats tailored to them.
Encourage guests to download the app prior to their visit and use features like wayfinding, activity planning and food ordering to improve their experience.
While they explore, the app collates insights from guests who have consented to data sharing.
Using Connect, Attractions.io’s app management console, you can filter, compare and group users to further your understanding of the guest journey.
Save filtered lists to create active segments that update in real-time and export compliant retargeting lists to your CRM or email management system.
Target app users with messages and offers that appeal to their specific user segment, to boost revisitation and commercial yield.