Guest Experience Platform for Attractions

WHAT WE OFFER

AI guest orchestration that works with the stack you already run.

Your venue already runs on systems that each know one thing: ticketing knows the booking, POS knows the spend, your queue feed knows wait times. What's missing is the piece that connects them, decides the next-best moment for each guest and delivers it automatically.

01 · UNDERSTAND

Connect your existing systems to get a complete picture of every guest and what's happening live in your venue.

02 · DECIDE

Use this data to determine the next-best-moment for each individual guest and their family.

03 · ACT

Automatically share each recommendation via your guest-facing mobile app.

Understand: A unified guest profile that spans the entire visit

Consolidate data about your venue and your guests' identity, so you know exactly what matters to them in the moment.

Guest context

Demographic details

Tickets and passes

Interests

Location

Purchase History

Visit History

Live venue context

Opening Hours

Queue times

Activity status

Capacity

Weather

Dining availability

Decide: The next-best-moment for this guest, right now

Take all that context and add an AI layer that connects everything you know about the guest and your venue, decides what each guest should experience next in their journey.

Learn more about guest orchestration

How it works across the guest day

When the weather turns

Rain sweeps in at 2pm. Because the platform already knows each party's tickets and interests, every guest's recommended activities reshape before they open the app.

When a ride goes down

Because live queue and capacity data flows straight into the decisioning layer, each affected party gets an alternative and a recovery gesture.

When a family arrives late

Two hours lost to traffic. Because the platform can see the party, the clock and the whole park, the AI re-plans their day to pack the most into their visit.

When it's lunchtime

Guests get relevant food offers based on their location, group and order history. Not a 12 pm blast to everyone in the park.

ai helping to steer the guest experience at theme parks and zoos

CAPABILITIES

One platform for the entire in-visit experience

Each is useful on its own. Connected, they turn a fixed itinerary into a day that adapts to every guest.

Guest profile & identity

A single view of each guest and their party, including tickets, passes, history and preferences — resolved across the systems you already run.

Live venue context

Real-time queue times, ride and show status, capacity, weather and schedules, flowing in through 30+ integrations.

Personalised Suggestions

The core of the platform: AI decides the right suggestion, for the right guest, at the right moment — recalculated as conditions change.

Maps & wayfinding

Live, personalised maps that surface what's relevant to this guest now and route them to it.

Itineraries & planning

Day plans that build themselves around a party's interests and time — and re-plan when the day changes.

Offers & commerce

Timed offers, mobile food ordering, photo and ticket purchases — delivered to the right party at the right moment, actioned in-app.

Service recovery

Friction spotted early — a closure, a long wait — and eased with an alternative and a gesture before it becomes a complaint.

Feedback & sentiment

Guest sentiment read in the moment, so a day can still be turned around while the guest is on-site.

Analytics & reporting

Per-capita spend, queue friction, satisfaction and revisit intent — measured and made visible.

Explore capabilities in detail

PRODUCTS

Two ways to get started

Two routes to the same outcome: A visit that adapts to every guest in real time, on the systems you already run.

Go

The complete mobile app for attractions

A ready-to-run, branded app with the platform built in. Interactive maps, itineraries, offers, mobile ordering and ticket wallets, across starter, mid and enterprise tiers.

Person using a phone app showing zoo info, including African Lion exhibit and upcoming events.

Explore Go

Layrs

Modules and SDKs for your custom applications

Add specific capabilities like mapping, wayfinding, and review analytics to an existing application. The platform's power, on your front end.

Colorful theme park map with paths, trees, rides, and a blue route guiding to the Bommerang attraction.

Explore Layrs

Why Attractions.io?

The industry's leading guest app

150+ venues use our apps to reach guests. No one has more expertise delivering the in-visit experience.

Connects with your existing technology

We work with your existing attraction management tools rather than replacing them.

The only platform that can act

Most tools hand your team the insight and leave them to it. Ours takes action itself.

Gets smarter with every visit

Our built-in AI learns from every moment, across every venue on the platform.

The guest experience platform for attractions

AI guest orchestration that works with the stack you already run.

Understand: A unified guest profile that spans the entire visit

Guest context

Live venue context

Decide: The next-best-moment for this guest, right now

Act: 1-2-1 recommendations for every guest on autopilot

How it works across the guest day

When the weather turns

When a ride goes down

When a family arrives late

When it's lunchtime

One platform for the entire in-visit experience

Guest profile & identity

Live venue context

Personalised Suggestions

Maps & wayfinding

Itineraries & planning

Offers & commerce

Service recovery

Feedback & sentiment

Analytics & reporting

Two ways to get started

Go

Layrs

Why Attractions.io?

The industry's leading guest app

Connects with your existing technology

The only platform that can act

Gets smarter with every visit

Pick your next step