Transforming the digital guest experience at Butlin’s.

Using the Attractions.io platform and companion mobile app, guests at Butlin’s can plan their dream itinerary and book activities before they arrive, meaning the fun begins as soon as they step onto the resort.
Ellen Wilkinson
March 2022

We're delighted to announce that Butlin's has partnered with Attractions.io to launch a new mobile app platform for guests at its iconic UK resorts. The new apps are already proving immensely popular with guests, who can now pre-book activities before they arrive and turn their dream holiday into a reality, complete with an interactive itinerary that begins on arrivals day. 

Guests can choose from a wide variety of pre-bookable activities and add them to their schedule up to a month before arrival, taking the pressure off when they start their break. Whatsmore, the app ensures everything runs smoothly during their visit, providing directions to their accommodation, scheduled activities and dining arrangements, as well as exclusive offers and upgrades. 

Jacqui French, Digital Product Manager, Apps at Butlin’s, said: 

“Attractions.io have been incredible to work with throughout the launch process, and the team remains a constant source of support, advice, and guidance now that we’re into the operational delivery phase. Acting as an extension of our digital team, their outcome-focused and consultative approach has enabled us to deliver the exact functionality we need under the tightest of timelines. Working with Attractions.io has helped us develop a long-term digital strategy that delivers the highest impact to our guests.”

Danielle Bastiaens, Head of Delivery at Attractions.io, said: 

“We’re delighted to have been able to support Butlin's in their aspirations to improve their digital guest experience. Their new mobile apps are already bringing huge benefits to guests, who can now pre-book their activities in advance instead of queuing on arrivals day and enjoy a more relaxed start to their break. We're looking forward to working closely with Butlin's to add even more value for both holidaymakers and resort managers over the next few years." 

Learn more about Butlin's new mobile apps

To learn more about how Butlins’s launched their guest-facing mobile apps, and get an exclusive peek of their new digital guest journey, read the full case study here.

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Ellen Wilkinson

Content specialist, zoo enthusiast and french bulldog [s]mother
March 2022

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