Hunderfossen Eventyrpark wants every guest to have an enchanting experience. Whether they’re exploring the famous fairytale castle, unwinding in the park’s themed hotels at the end of a long day, or engaging with digital platforms, like the mobile app, during their visit, delivering a magical experience across every touchpoint is a must.
So in 2021, when Hunderfossen’s agency made app started to experience stability issues, resulting in downtime and frustration for guests, their marketing team engaged Attractions.io with a brief to banish bugs and improve guest satisfaction with a reliable and robust guest companion app.
A year later, Hunderfossen is celebrating a triple win. These days the marketing team enjoys boasting about Hunderfossen’s 99.9% uptime and their 4.8-star app rating (increased from just 3 stars last year). Whatsmore, by leveraging Attractions.io’s ready-made SaaS platform instead of commissioning another bespoke solution, Hunderfossen are saving over 15% a year on their app expenditure, as well as benefitting from the stability of an enterprise-grade platform.
Guests, too, are enjoying the new solution. In the past year, 96% of app users have reported a positive experience at the park.
Espen Rønning, Marketing Manager at Hunderfossen said:
“All of our key performance indicators have increased since adopting Attractions.io. We’ve also found that more of our guests leave feedback when prompted through the app, which has deepened our understanding of how they experience our attraction.”
Jacob Thompson, Business Development Manager at Attractions.io, said:
“Hunderfossen were early adopters of mobile technology, and it’s been a pleasure working with their marketing team over the past year to deliver the magical app experience they’d envisioned. Stability challenges are now a thing of the past, and instead, the team can focus on the entire guest journey, with the app forming a crucial role in its optimisation.”
Following a successful launch year, Hunderfossen has extended its partnership with Attractions.io until 2024, and both sides are excited to take their next step in their digital journey – with objectives to enhance direct messaging and introduce mobile food ordering already in place.
To learn more about how Hunderfossen launched their mobile app and overcame their stability challenges with Attractions.io, read the complete case study here.