Edinburgh Zoo

As part of a wider effort to improve the guest experience, Edinburgh Zoo invested in Attractions.io's mobile app platform, which uses MapLayr to power its native mapping experience. Their final design respects the character, colour choices and layout of the zoo's original print map, while adapting it for on-the-go use on any mobile device.

Digital and print, side-by-side

The final result is a map that feels familiar and easy to use. Guests can enjoy the same calming, friendly aesthetic whether they are holding a paper map or navigating on their phone.

Key features include

A flat, vector-based style that reflects the tone of the printed version
Custom animal illustrations drawn from the zoo’s own design assets
Clear pathways that support simple wayfinding
POIs that are clearly labelled with helpful icon overlays and animal badges
A fully scalable layout that performs on all screens sizes

“Our goal was to bring the charm of Edinburgh Zoo’s printed map into a digital format without losing its character. We recreated the style in full detail and added intuitive functionality, so the experience feels seamless, familiar and distinctly on-brand.”

Jess Bamford,
Digital Map Illustrator at Attractions.io

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