We’re incredibly pleased to announce that Merlin Entertainments, the second-largest entertainments company in the world, have completed the roll-out of six new mobile apps powered by the Attractions.io platform.
Your park’s prosperity depends on delivering an exceptional customer experience to guests. It’s the key to creating high satisfaction rates, bringing people back through the turnstiles and generating those glowing reviews that bring in new customers — you know, the ones that can get your attraction to #1 on TripAdvisor.
That said, how happy are your guests? Don’t know?
Ask any executive at a large theme park about keeping visitors happy, and they’ll tell you that queueing remains a top issue. In fact, in his keynote presentation during the 2017 IAAPA Attractions Expo, Merlin Entertainments CEO Nick Varney confirmed that queueing is still the number one guest complaint.
TripAdvisor attracts over 390 million users every single month and has become the go-to search engine for planning days out with family and friends.
In a world where recommendations from our peers are now the most influential advertisement for any given attraction, the importance of TripAdvisor has reached an all-time high, and effective tactics to improve ratings are important. So, how can a mobile app help?
The way people plan their next day out with family and friends has changed.
For visitor attractions, it used to be all about brand awareness. Those who had the best presence in newspapers, on the radio and across billboards had the upper hand. They’d be front-of-mind, and that was important when people came to plan their leisure activities. But the Internet has changed all that.
