Are you excluding or embracing your guests? How mobile app platforms boost accessibility at your experience

Research by RiDC found that half of disabled consumers face issues at live experiences and events. Considering that 24% of the total population live with a disability, that’s a significant group of people struggling to enjoy a mesmerising night at a concert, or a high-octane day out at a sporting event.

You’ve got a responsibility under the Equality Act 2010 to ensure people with disabilities can access your venue. But, there are benefits for you too. Disabled guests are a top spending group—according to VisitBritain, the average spend per inbound visit to England was £660 for all trips, compared to £740 for trips taken by those with an impairment and their travelling companions.

So what can you do to ensure accessibility for all? Start by listening to your guests.

Understanding accessibility challenges at live experiences and events

First and foremost, you need to understand the accessibility challenges facing your guests. Disabilities can be both visible and invisible, so it’s important not to assume, and to constantly strive to meet different requirements. At your live events and experiences, you should consider how you can tailor your experience for people with:

• Mobility issues. Do you have things in place to support wheelchair users, such as ramps and sign-posted accessible areas? Mobility issues affect disabled guests right from the moment they park their car at your venue, so consider their whole journey with you.
• Visual impairments. Is information available in a format that is accessible to visually impaired people? Does your signage use easy-to-read fonts and colours? 
• Neurodivergence. Autism, ADHD and other neurological conditions affect the way a person engages with an experience and the level of sensory stimulation they are comfortable with. Do you offer quiet areas? How do you communicate schedule changes? 

These disabilities affect the experience right from the first touchpoint—from using ticketing websites to finding disabled parking, access to the venue, and enjoying the show. 

So, where do you start with your improvements? 

How mobile technology can help

Using a mobile app platform gives your guests a centralised companion app for your experience. This means you have a direct channel of communication, the perfect stage for circulating your accessibility features and information.

Let’s explore some of the features that a mobile app brings to your accessibility efforts.

Improving communication with disabled guests

In the RiDC survey mentioned earlier, respondents cited a lack of information and communication around accessibility as one of the main problems that held them back from enjoying live experiences. 43% said they weren’t given clear information about access at the venue, making them feel hesitant to book.

Having accessibility measures in place—such as priority queues and wheelchair lifts—is a strong step in the right direction, but if you're not communicating these features to your guests, they can’t make use of them.

Mobile app platforms help your guests access your in-venue facilities in two key ways:

• Centralising your information on the home screen. Content cards on your mobile app’s home screen keep your guests up to date with crucial information. This is the perfect place to house the details of your accessibility features.
• Push notifications and Bluetooth beacons. In-app notifications send information directly to your guests'’ phones. If you have a priority queue for disabled attendees, you can shoot a quick notification to guests as they park up. You can do this by triggering strategically placed Bluetooth beacons around your venue, firing the information over once guests are in the right spot.

Interactive wayfinding that adapts to guests' needs

If you operate a large venue, chances are you have some sort of digital map available. These web-based or PDF maps are rarely interactive, meaning they won’t solve potential problems for guests with accessibility requirements.

An in-app digital map with interactive wayfinding helps guests find the quickest and most suitable route to their destination and even allows them to filter routes depending on their needs, such as avoiding uneven terrain. You can also flag facilities on your map that are relevant to disabled attendees, such as disabled bathrooms, wheelchair hires, and disabled parking spots.

Multi-lingual and page visibility support

If your experience is likely to attract international attendees, you’ll have different accessibility challenges to contend with. Offering multi-lingual support ensures that all the content you’re sending to your guests is accessible to all. The Attractions.io platform allows you to offer your app in any language, and can even be configured to update automatically based on the user’s device language.

Even if everyone can understand your content though, you may still run into some reading issues if your guests have partial or full blindness. Mobile app platforms tackle this by offering:

• Text options. Allowing your guests to enlarge text and change fonts can help partially sighted users easily read content.
• Colour options. Offering the option to switch up the colour scheme helps users with colour blindness see everything on the screen clearly.
• Screen readers. These tools read out the content on the screen to the user, including messages, notifications and app interfaces.

Creating live experiences for all

Smashing through accessibility barriers all comes down to listening to your guests—understand their needs and gather as much feedback as you can from guests throughout their experience.

The Attractions.io platform not only enables you to provide your guests with a powerful companion app that enhances their experience regardless of their ability, but it also gives you, as the organiser, the opportunity to collect on-the-pulse feedback. With this digital collection method, you’ll equip yourself with the insights to continue improving your experience for all guests. Get in touch today to find out how the Attractions.io platform can transform your experience.