Research by RiDC found that half of disabled consumers face issues at live events. Considering that 24% of the total population live with a disability, that’s a significant group of people struggling to enjoy a mesmerising night at a concert, or a high-octane day out at a sporting event.
You’ve got a responsibility under the Equality Act 2010 to ensure people with disabilities can access your events. But, there are benefits for you too. Disabled attendees are a top spending group—according to VisitBritain, the average spend per inbound visit to England was £660 for all trips, compared to £740 for trips taken by those with an impairment and their travelling companions.
So what can you do to ensure accessibility for all? Start by listening to your attendees.
First and foremost, you need to understand the accessibility challenges facing your attendees. Disabilities can be both visible and invisible, so it’s important not to assume, and to constantly strive to meet different requirements. At your live events, you should consider how you can tailor your experience for people with:
These disabilities affect the experience right from the first touchpoint—from using ticketing websites to finding disabled parking, access to the venue, and enjoying the show.
So, where do you start with your improvements?
Using a mobile app platform gives your attendees a centralised companion app for your event. This means you have a direct channel of communication, the perfect stage for circulating your accessibility features and information.
Let’s explore some of the features that a mobile app brings to your accessibility efforts.
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In the RiDC survey mentioned earlier, respondents cited a lack of information and communication around accessibility as one of the main problems that held them back from enjoying live events. 43% said they weren’t given clear information about access at the venue, making them feel hesitant to book.
Having accessibility measures in place—such as priority queues and wheelchair lifts—is a strong step in the right direction, but if you're not communicating these features to your attendees, they can’t make use of them.
Mobile app platforms help your guests access your in-venue facilities in two key ways:
If you operate a large venue, chances are you have some sort of digital map available. These web-based or PDF maps are rarely interactive, meaning they won’t solve potential problems for attendees with accessibility requirements.
An in-app digital map with interactive wayfinding helps attendees find the quickest and most suitable route to their destination and even allows them to filter routes depending on their needs, such as avoiding uneven terrain. You can also flag facilities on your map that are relevant to disabled attendees, such as disabled bathrooms, wheelchair hires, and disabled parking spots.
If your event is likely to attract international attendees, you’ll have different accessibility challenges to contend with. Offering multi-lingual support ensures that all the content you’re sending to your attendees is accessible to all. The Attractions.io platform allows you to offer your app in any language, and can even be configured to update automatically based on the user’s device language.
Even if everyone can understand your content though, you may still run into some reading issues if your attendees have partial or full blindness. Mobile app platforms tackle this by offering:
Smashing through accessibility barriers all comes down to listening to your guests—understand their needs and gather as much feedback as you can from attendees throughout their experience.
The Attractions.io platform not only enables you to provide your guests with a powerful companion app that enhances their experience regardless of their ability, but it also gives you, as the organiser, the opportunity to collect on-the-pulse feedback. With this digital collection method, you’ll equip yourself with the insights to continue improving your event experience for all attendees. Get in touch today to find out how the Attractions.io platform can transform your event experience.
