The COVID-19 pandemic has hit attractions harder than most businesses. From mitigating the physical and psychological impact of lockdowns to dealing with changing economic circumstances for guests, attractions have had to rethink their business models and restructure revenue goals in an incredibly short time.
While the pandemic has created new trends, in many cases, it has also accelerated existing ones: From changing consumer demographics to evolving guest expectations, COVID-19 has highlighted the need for many attractions to modernise their experiences and better meet the demands of today’s customers.
This isn’t all bad news though, there are also huge opportunities: We’ve already seen so many great examples of attraction operators embracing new digital solutions and working practices to adapt to new challenges like social distancing and jump ahead of growing customer movement towards seamless, end-to-end experiences.
We, in the visitor attractions industry, have now been given an exciting opportunity to innovate. We have a chance to press reset on what the visitor experience is like, and set a new standard for the new normal.
As well as helping recover lost revenue, well-planned adaptation will also help support future growth, and revitalise attractions for new generations of guests.
We've put together this new report to help visitor attractions successfully navigate the new normal. Download the report today to learn more about:
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