New Report: Guest experience trends for the new normal

Read our new insights report, designed to help visitor attractions respond to guests' changing needs and expectations after COVID-19.
July 2020

The COVID-19 pandemic has hit attractions harder than most businesses. From mitigating the physical and psychological impact of lockdowns to dealing with changing economic circumstances for guests, attractions have had to rethink their business models and restructure revenue goals in an incredibly short time.

While the pandemic has created new trends, in many cases, it has also accelerated existing ones: From changing consumer demographics to evolving guest expectations, COVID-19 has highlighted the need for many attractions to modernise their experiences and better meet the demands of today’s customers.

This isn’t all bad news though, there are also huge opportunities: We’ve already seen so many great examples of attraction operators embracing new digital solutions and working practices to adapt to new challenges like social distancing and jump ahead of growing customer movement towards seamless, end-to-end experiences.

We, in the visitor attractions industry, have now been given an exciting opportunity to innovate. We have a chance to press reset on what the visitor experience is like, and set a new standard for the new normal.

As well as helping recover lost revenue, well-planned adaptation will also help support future growth, and revitalise attractions for new generations of guests.

So how do you get started?

Guest experience trends report — Visitor Attractions

We've put together this new report to help visitor attractions successfully navigate the new normal. Download the report today to learn more about:

  • Why social distancing presents an opportunity for attractions to innovate.
  • How the communication landscape has changed.
  • What demographic trends are shaping the future of attractions.
  • Why personalisation is central to the new normal.
  • How reducing friction leads to better guest experiences and increases revenue.

Get your free copy here:


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New insights report: Guest experience trends for the new normal

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July 2020
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By attractions enthusiasts for attractions enthusiasts.
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