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First, there's the wait to get in. Then, there's the wait to collect an audio guide–just one more line before your visit can really begin. By the time guests reach the front of the kiosk, they're told the headset they need isn't available in their language or that they need to wait longer for one to be returned.
It's a frustrating start to what should be an inspiring visit.
Audio tours, whether delivered through a device or standalone apps, are designed to educate. But they often operate in isolation, disconnected from the rest of the guest experience.
For operators, physical devices must be staffed, sanitised, charged, and replaced. Audio apps require onboarding and still fail to link into the broader digital ecosystem. Both options offer limited insight into usage and little opportunity to shape guest behaviour or increase support.
That’s why we've launched our new Audio Tours module. A fully integrated, mobile-first approach that lives inside your venue’s mobile app.
Rather than operating in a silo, audio tours sit alongside mobile tickets, interactive wayfinding, activity schedules, mobile ordering, and more to help you optimise every visit.
“Traditional audio tours don’t drive operators’ missions forward,” said Peter O'Dare, VP of Product at Attractions.io. “They're educational, but they're disconnected from the rest of the guests experience. By adding Audio Tours to our app ecosystem, operators can tell powerful stories, but also influence what happens next, from dwell time and footfall to donations and upgrades.
With Attractions.io Audio Tours, guests can enjoy immersive, self-guided experiences and listen to curated collections of audio content based on their interests. So whether it’s a family-friendly highlights tour, a conservation-focused path, or a deep dive into 15th-century pottery, there’s an option for everyone.
Tours are designed to feel like a guided experience. And thanks to our GPS wayfinding, guests can get lost in your story without getting lost in your space. The app guides them seamlessly from stop to stop, so they can stay focused on the experience instead of figuring out where to go next.
There’s no need to queue for devices, no chance of missing out, and no disappointment when the right language isn't available. Multilingual support ensures international guests feel welcomed and included from the moment they arrive. And because the audio tour lives inside your Attractions.io app, guests can easily access other features–like maps, events, and offers–without ever breaking the flow of their journey.
When you're managing physical audio devices or relying on a dedicated audio tour app, the limitations are clear: your tool is disconnected from the rest of the guest journey.
These solutions require additional staffing and maintenance, offer minimal data, and do little to support wider goals like guest engagement, revenue generation, or donor conversion.
By embedding audio tours directly into your Attractions.io app, you gain complete control of the experience. Each download becomes an opportunity to influence behaviour and unlock value throughout the visit:
Audio Tours is the latest addition to our growing platform, designed to help zoos, museums, and cultural institutions connect more meaningfully with their guests and advance their missions. Click here to explore how integrated audio tours can support your mission.
