Data & ownership insights
Why owning your guest data matters, and how to connect it across your systems.
Data & ownership articles
We know so much about our guests, until they arrive
Why does the industry’s richest data end at the point where the guest experience begins?
Article · Data & ownershipCampaign thinking is failing your guests on-site
The marketing playbook most attractions rely on was designed for a world where the customer sits still. That doesn’t apply to actual on-site experiences.
Article · Guest satisfactionHow to personalise your experience for every guest
Learn how attractions use their mobile app and connected guest data to personalise every stage of the guest journey, lifting satisfaction, loyalty and secondary…
Article · Theme parksHow theme parks can use data to boost revenue
From dynamic pricing to AI-powered personalisation, this research-backed article reveals the strategies leading operators are embracing to stay ahead in 2026.
Article · Theme parksWhat creates operational debt in visitor attractions?
Operational debt is the silent drag slowing attractions down. It shows up in broken workflows, manual workarounds, outdated maps, disconnected systems, and…
Article · Wildlife attractionsInside Chester Zoo’s digital transformation: an interview with Jon Petty
The UK’s most visited zoo is reshaping its guest experience through a comprehensive transformation plan that aligns systems, data, and processes to meet guests’…
Article · Data & ownershipGet your copy of the 2024 Digital Guest Experience Report
Our report explores how technology shapes guest satisfaction, and how ready operators are to deliver what guests want.
Article · TechnologyHow MapLayr stacks up: a decision-maker’s guide to finding the best mapping solution for mobile apps
Maps get people from point A to point B, but guests have grown to expect personalised recommendations and interactive experiences. From signposting the best…
Article · Data & ownershipWe interviewed Six Flags about the launch of the new Carowinds app: here’s what they had to say
Known for its record-breaking coasters and award-winning water parks, Six Flags is committed to delivering a world-class experience for every guest. We met with…
Article · TechnologyHow to write an RFP for your mobile app platform (+ free sample template)
RFPs not only help you get all your project requirements down on paper, they also help you mitigate risks and ensure a fair and standardised selection process…
Article · Guest experienceWhy marketers need to own the entire guest experience
As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than simply driving admissions.
Article · Data & ownershipAttractions.io levels up partnership strategy to accelerate digital transformation of the attractions industry
We’re investing in our partnerships team to enhance collaboration between the industry’s leading vendors and create a connected attractions ecosystem that…
Article · Platform & product newsUnlock powerful, data-led guest insights with our improved user segmentation tools
Our latest feature update gives operators access to guest insights that pave the way for hyper-personalised, cross-channel communications.
Article · Guest experienceUser segmentation for attractions: a guide to better understanding your guests
Monitoring the likes, dislikes, behaviours, and characteristics of key visitor groups provides valuable insights into what they want from their experience…
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