Theme park insights
Ideas and stories for theme and amusement parks.
Theme parks articles
We know so much about our guests, until they arrive
Why does the industry’s richest data end at the point where the guest experience begins?
Article · Revenue growthAnonymous guests: the revenue attractions are leaving on the table
It’s been an amazing July at your attraction. It’s the last Friday of the month; your attendance report lands, and it’s a new record. You start drafting an…
Article · Guest analyticsWith attendance under pressure, where can attractions find growth?
The operators growing revenue this year aren’t necessarily the ones getting more people through the gate.
Article · Theme parksHow theme parks can use data to boost revenue
From dynamic pricing to AI-powered personalisation, this research-backed article reveals the strategies leading operators are embracing to stay ahead in 2026.
Article · Theme parks4 ways that in-app photos can boost your revenue in 2026
How can you get that little bit more from your ride photography? It’s time to implement in-app photos and enhance your digital photo management.
Article · Theme parksWhat creates operational debt in visitor attractions?
Operational debt is the silent drag slowing attractions down. It shows up in broken workflows, manual workarounds, outdated maps, disconnected systems, and…
Article · Theme parksThe future of attraction apps: what every operator will need by 2030
The next five years for attractions will be defined by smarter, more predictive guest experiences. By 2030, the most successful operators won’t just offer…
Article · Theme parks5 considerations for scoping a virtual queuing solution for your theme park
Planned properly, virtual queuing can boost revenue, improve guest experience, and unlock valuable guest insights.
Article · Theme parksAlton Towers Resort launches nighttime map with dynamic lighting for its autumn events
Alton Towers Resort has launched an update to its mobile app that enhances the guest experience ahead of the park’s popular Scarefest and Ultimate Fireworks…
Article · Theme parksValue every smile: how to improve your guest experience with in-app photos
The traditional ride photo experience means queues at the kiosk and a buy-it-now-or-lose-it decision. Here’s how in-app photos meet the expectations of…
Article · Theme parksDisney Genie: four digital lessons attractions can learn from the world’s biggest attraction operator
Disney has spent 70 years pioneering how attractions are run and the technology behind them. Its Genie app was both celebrated and criticised, and the lessons…
Article · Success storiesStriking the balance between tradition and technology at Knoebels Amusement Resort
In 2022 the traditional amusement park joined forces with Attractions.io to launch a guest experience app with interactive wayfinding and queue management. Here…
Article · Theme parksMerlin Entertainments expands partnership with Attractions.io, adding a new mobile wallet to its theme park apps
Attractions.io’s mobile wallet lets guests at Merlin attractions keep tickets and season passes in their park’s app for a quicker, easier way through the gates.
Article · Success storiesHunderfossen creates fairytale experiences with Attractions.io
Hunderfossen Eventyrpark is adding extra magic to visitor experiences, thanks to their new guest-facing mobile app. Find out how going digital is keeping…
Article · Theme parksHow long does it really take to launch a theme park mobile app?
They say good things come to those who wait, but if you’re impatient, here’s how long a theme park app really takes to launch and how to speed it up.
Article · Theme parksVirtual queuing - the future of theme park experiences?
Are we looking at a post-COVID era where queueless theme parks are a reality? We explore the pros, cons and alternatives to traditional queuing.
Video · Platform & product newsVirtual queuing – feature deep-dive
Discover how our virtual queuing solution, available within our mobile app platform, can help you increase guest satisfaction and spend.
Article · Theme parksWhat essential features to look for in a theme park app
5 must-have features your mobile app should include to deliver a great guest experience across all touchpoints.
Article · Revenue growth5 ways to maximise visitation and revenue generation at your attraction
Practical strategies to bring guests back, grow spend per head and turn today’s investment in technology into long-term growth.
Article · Success storiesDrayton Manor Park’s virtual queuing app: from social distancing to shorter queues
In 2020 Drayton Manor Park launched a new Attractions.io app with virtual queuing to support social distancing. Here’s what launched, and why theme parks still…
Article · Theme parksWhat to look for in a virtual queuing system at your visitor attraction
Virtual queuing took off in 2020 to support social distancing. Today it’s about happier guests, more rides and more secondary spend. Here’s how the main…
Video · Theme parksAttractions.io introduction
See the Attractions.io experience in action across the full digital guest journey.
Article · Theme parksTwinlakes launch new app powered by Attractions.io
Twinlakes Family Theme Park become the latest attraction to launch their app with Attractions.io.
Article · Theme parksMerlin Entertainments rolls out Attractions.io mobile app platform
We’re incredibly pleased to announce the roll-out of six new LEGOLAND mobile apps, powered by the Attractions.io platform.
Article · TechnologyAutomatically measure wait times at your theme park
If you’re looking to monitor and communicate wait times at your attraction, what options do you have?
Article · Marketing5 ways to make social media work for your attraction
Find out the key components to successfully leveraging social media at your attraction.
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