Guest experience insights
Designing better days out, from the first click to the journey home.
Guest experience articles
We know so much about our guests, until they arrive
Why does the industry’s richest data end at the point where the guest experience begins?
Article · Guest analyticsWith attendance under pressure, where can attractions find growth?
The operators growing revenue this year aren’t necessarily the ones getting more people through the gate.
Article · Guest experienceEliminate the biggest sources of friction in a guest’s visit
Eliminate the day-to-day friction that distracts guests from their experience, by tackling the biggest troughs in the journey, starting with queues, navigation…
Article · AccessibilityHow mobile app platforms boost accessibility at your experience
How accessible could your attraction be with the right tech in place? Read on to find out how mobile app platforms enhance the experience for everyone.
Article · MarketingHow do mobile apps grow guest loyalty?
Convert day guests into loyal brand advocates with a mobile app that drives meaningful connections.
Article · MarketingHow to customise your mobile app for a spooktacular scare season
Halloween is one of the biggest dates in the attractions calendar. Here are six ways to use your app and digital channels to delight guests, drive spend and…
Article · Cultural attractionsInside the digital transformation at Magnolia Plantation & Gardens and Filoli Historic House & Garden
Magnolia Plantation & Gardens and Filoli Historic House & Garden are pairing a guest-centric approach with digital technology to enhance the on-site experience…
Article · ResortsWhat are mobile room keys, and how do they work?
Today’s consumers are used to doing almost everything on their smartphones, whether paying for groceries or navigating to their next destination. With so much…
Article · Guest experienceWhat is conversational AI and how can it benefit attractions?
Offering seamless, personalised experiences and a myriad of ways to boost revenue, conversational AI has huge potential for the experience economy.
Article · Theme parks5 considerations for scoping a virtual queuing solution for your theme park
Planned properly, virtual queuing can boost revenue, improve guest experience, and unlock valuable guest insights.
Article · Guest experienceHow to use indoor mapping to optimise the guest experience at your indoor attraction
Navigating the digital map market in search of powerful indoor wayfinding is a challenge. Read on to find out how our Indoor Mapping feature takes navigation to…
Article · TechnologyCrafting immersive narratives with custom interactive maps
Custom interactive maps are an experience in and of themselves. While they make navigation easier with turn-by-turn wayfinding, they are also storytelling…
Article · Resorts8 must-have features for your resort mobile app
Investing in a mobile app platform for your resort helps you create memorable experiences for your guests and increase key metrics like spend-per-capita. But…
Article · ResortsHow to implement self-service at your resort without losing the human touch
Mobile tech empowers your guests and streamlines their experience. But, does it detract from the human aspect of a stay at a resort?
Article · Guest experienceWhy marketers need to own the entire guest experience
As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than simply driving admissions.
Article · Theme parksValue every smile: how to improve your guest experience with in-app photos
The traditional ride photo experience means queues at the kiosk and a buy-it-now-or-lose-it decision. Here’s how in-app photos meet the expectations of…
Article · Guest experience5 egg-cellent ways to customise your mobile app for the Easter break
Do you know you can customise your mobile app for the Easter holidays and other events in your calendar? Check out our tips for quick customisations ahead of…
Article · Wildlife attractionsLet learning go wild: how wildlife attractions can use tech to educate and delight guests
Each year, over 700 million people visit wildlife attractions worldwide and have amazing experiences; but providing fun and educational days out is only the tip…
Article · Success storiesTulleys Shocktober Fest partners with Attractions.io
Celebrating 26 years of screams, Europe’s largest scare park returns this year for another twisted Halloween season. New for 2022, thrill seekers will be armed…
Article · AccessibilityAre you making the most of your guest feedback?
The good, the bad and the still good to know. For attractions, there’s no such thing as bad guest feedback, as long as you hear it in time to act.
Article · Theme parksDisney Genie: four digital lessons attractions can learn from the world’s biggest attraction operator
Disney has spent 70 years pioneering how attractions are run and the technology behind them. Its Genie app was both celebrated and criticised, and the lessons…
Article · Guest satisfaction4 ways an all-in-one companion app improves the guest experience
The power of a mobile app lies in its ability to connect all the services and resources your guests need in a single, accessible channel. Join us as we take a…
Article · Guest experienceIncrease adoption of your mobile app with our quick tips
Your app can lift guest spend and satisfaction, but only if guests use it. Here’s how to get more guests to download yours before their visit, and keep opening…
Article · Guest experienceFour things you need to know when evaluating a mobile app for your visitor attraction
In this article, we’re sharing our top tips for looking below the user-interface and focusing on what’s underneath to find your ideal app partner. After all…
Article · Guest experienceUser segmentation for attractions: a guide to better understanding your guests
Monitoring the likes, dislikes, behaviours, and characteristics of key visitor groups provides valuable insights into what they want from their experience…
Article · Operations4 reasons to introduce direct-to-table ordering at your attraction
Guests can now enjoy a low-contact dining experience at on-site restaurants by placing orders via your Attractions.io mobile app.
Article · Guest experienceGoing paperless: why more attractions are ditching the traditional map in favour of digital alternatives
More attractions are printing fewer paper maps, or none at all, and moving guests on to their mobile app. Here’s why, and what they gain.
Article · Theme parksVirtual queuing - the future of theme park experiences?
Are we looking at a post-COVID era where queueless theme parks are a reality? We explore the pros, cons and alternatives to traditional queuing.
Article · Technology10 common myths about mobile apps for visitor attractions, debunked
To help you sort fact from fiction when considering a mobile guest app, here’s a list of the most common misconceptions we hear about.
Article · Wildlife attractionsColchester Zoo’s mobile app: what our 2020 project shows about zoo apps
In 2020 we worked with Colchester Zoo on a new guest app. Here’s what the project set out to do, and what it means for zoos planning an app today.
Article · Guest experienceWhy having a seamless, on-brand digital guest experience is essential for visitor attractions
How to keep pace with digital-native guests’ expectations by mapping your on-site touchpoints to a digital guest journey.
Article · Guest experienceGatemaster Technology partners with Attractions.io to bring mobile ticketing to guests
We are pleased to announce a new partnership with Gatemaster Technology that will enhance the guest experience for millions of visitors.
Article · Guest experienceTracking guest satisfaction: is your finger on the pulse?
Happy guests come back, buy more and write the reviews that bring in new ones. Here is how to find out how happy yours really are, and what to fix first.
Article · TechnologyFeeling the drain: battery consumption in theme park apps
We take a look at the latest battery technology and explore what uses the most power in attraction apps.
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