Guest satisfaction insights
What drives satisfaction scores and reviews, and how to lift them.
Guest satisfaction articles
Anonymous guests: the revenue attractions are leaving on the table
It’s been an amazing July at your attraction. It’s the last Friday of the month; your attendance report lands, and it’s a new record. You start drafting an…
Article · Data & ownershipCampaign thinking is failing your guests on-site
The marketing playbook most attractions rely on was designed for a world where the customer sits still. That doesn’t apply to actual on-site experiences.
Article · Guest experienceEliminate the biggest sources of friction in a guest’s visit
Eliminate the day-to-day friction that distracts guests from their experience, by tackling the biggest troughs in the journey, starting with queues, navigation…
Article · Guest satisfactionHow to personalise your experience for every guest
Learn how attractions use their mobile app and connected guest data to personalise every stage of the guest journey, lifting satisfaction, loyalty and secondary…
Article · Technology4 ways personalisation drives revenue at visitor attractions
Digital marketers already know that personalisation is key to creating content that converts. Now it’s time to apply their wisdom to physical experiences.
Article · AccessibilityHow mobile app platforms boost accessibility at your experience
How accessible could your attraction be with the right tech in place? Read on to find out how mobile app platforms enhance the experience for everyone.
Article · AccessibilityHow a mobile app platform supports your pre-visit guest experience
The guest journey doesn’t start at your turnstiles; it starts at the kitchen table, days or even weeks before arrival. In this blog, we explore how a mobile app…
Article · MarketingHow to customise your mobile app for a spooktacular scare season
Halloween is one of the biggest dates in the attractions calendar. Here are six ways to use your app and digital channels to delight guests, drive spend and…
Article · Wildlife attractionsFund your non‑profit’s mobile app through strategic sponsorship
Sponsorship can help you create top-tier digital experiences without stretching already tight budgets.
Article · Wildlife attractionsAttractions.io launches integrated audio tours
Our new in-app audio tours help zoos and museums engage more guests, influence behaviour, and drive donations. All without the friction of old-school hardware.
Article · ResortsHow mobile apps transform guest feedback for resorts and holiday parks
Post-stay surveys arrive too late to fix anything. Here’s how resorts, holiday parks and hotels use a mobile app to hear from guests during the break, and act…
Article · ResortsWhat are mobile room keys, and how do they work?
Today’s consumers are used to doing almost everything on their smartphones, whether paying for groceries or navigating to their next destination. With so much…
Article · ResortsMust-have features for resort and hotel maps
After 17+ years building maps for location-based experiences, we know what works. Here’s what your resort or hotel map needs to deliver unforgettable stays.
Article · Guest experienceWhat is conversational AI and how can it benefit attractions?
Offering seamless, personalised experiences and a myriad of ways to boost revenue, conversational AI has huge potential for the experience economy.
Article · TechnologyAverage technology is sabotaging the guest experience. Let’s fix it
Our research with more than 1,000 attraction guests found a gap between what they want from technology and what they get on the day. Here’s what the gap looks…
Article · Theme parks5 considerations for scoping a virtual queuing solution for your theme park
Planned properly, virtual queuing can boost revenue, improve guest experience, and unlock valuable guest insights.
Article · Events5 essential features your event mobile app must have to be a hit with your attendees
A well-built event app lifts guest satisfaction and on-site spend. Here are the five features it needs to earn its place on your guests’ phones.
Article · Wildlife attractions6 ways interactive zoo wayfinding elevates the guest experience
Still using paper maps to help your guests navigate your zoo? It’s time for a change. Explore how interactive wayfinding helps you meet guest expectations…
Article · TechnologyFrom visits to visionary: how experience platforms optimise the guest journey
Your guests want a thrilling experience that is friction-free, tailored to them and memorable for all the right reasons. Let’s make it happen!
Article · OperationsBeat the crowds: how to improve your attraction’s operational efficiency
Looking to beat those long lines this summer? Neil Wilson is an author and expert in driving operational efficiency at visitor attractions. Find out his top…
Article · Guest experience5 egg-cellent ways to customise your mobile app for the Easter break
Do you know you can customise your mobile app for the Easter holidays and other events in your calendar? Check out our tips for quick customisations ahead of…
Article · Marketing4 ways to market your memberships and grow your customer loyalty
Although the benefits might be obvious to you, the value of a membership pass might be less clear to your guests. So to help you convince more guests that…
Article · AccessibilityAre you making the most of your guest feedback?
The good, the bad and the still good to know. For attractions, there’s no such thing as bad guest feedback, as long as you hear it in time to act.
Article · Guest satisfaction4 ways an all-in-one companion app improves the guest experience
The power of a mobile app lies in its ability to connect all the services and resources your guests need in a single, accessible channel. Join us as we take a…
Article · Guest experienceFour things you need to know when evaluating a mobile app for your visitor attraction
In this article, we’re sharing our top tips for looking below the user-interface and focusing on what’s underneath to find your ideal app partner. After all…
Article · Operations4 reasons to introduce direct-to-table ordering at your attraction
Guests can now enjoy a low-contact dining experience at on-site restaurants by placing orders via your Attractions.io mobile app.
Article · AccessibilityAre you improving the guest experience for everyone?
Despite 15% of the world’s population experiencing some form of disability, many people still avoid attractions due to accessibility challenges.
Article · Guest experienceGoing paperless: why more attractions are ditching the traditional map in favour of digital alternatives
More attractions are printing fewer paper maps, or none at all, and moving guests on to their mobile app. Here’s why, and what they gain.
Article · Theme parksWhat to look for in a virtual queuing system at your visitor attraction
Virtual queuing took off in 2020 to support social distancing. Today it’s about happier guests, more rides and more secondary spend. Here’s how the main…
Article · Guest experienceWhy having a seamless, on-brand digital guest experience is essential for visitor attractions
How to keep pace with digital-native guests’ expectations by mapping your on-site touchpoints to a digital guest journey.
Article · Guest experienceTracking guest satisfaction: is your finger on the pulse?
Happy guests come back, buy more and write the reviews that bring in new ones. Here is how to find out how happy yours really are, and what to fix first.
Article · MarketingHow to get your visitor attraction to #1 on Tripadvisor
Reviews shape where people spend their day out. Here’s how to climb the Tripadvisor rankings, and how your mobile app can help you get more good reviews.
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