Guest analytics insights

Understanding guest behaviour on-site, from heat maps to feedback.

Guest analytics articles

Article · Revenue growth

Anonymous guests: the revenue attractions are leaving on the table

It’s been an amazing July at your attraction. It’s the last Friday of the month; your attendance report lands, and it’s a new record. You start drafting an…

July 2026 · 7 min read
Article · Guest analytics

With attendance under pressure, where can attractions find growth?

The operators growing revenue this year aren’t necessarily the ones getting more people through the gate.

July 2026 · 7 min read
Article · Accessibility

How mobile app platforms boost accessibility at your experience

How accessible could your attraction be with the right tech in place? Read on to find out how mobile app platforms enhance the experience for everyone.

December 2025 · 4 min read
Article · Technology

Seamless entry, smarter operations: Attractions.io now integrates with Future Ticketing

We’ve joined forces with Future Ticketing to simplify admissions at the world’s best attractions and live events.

May 2025 · 2 min read
Article · Resorts

How mobile apps transform guest feedback for resorts and holiday parks

Post-stay surveys arrive too late to fix anything. Here’s how resorts, holiday parks and hotels use a mobile app to hear from guests during the break, and act…

February 2025 · 5 min read
Article · Resorts

How to increase guest spending with interactive hotel mapping

Static maps are a thing of the past. Today’s guests expect interactive, dynamic tools to navigate their hotel stay just like they would a city.

January 2025 · 4 min read
Article · Technology

Average technology is sabotaging the guest experience. Let’s fix it

Our research with more than 1,000 attraction guests found a gap between what they want from technology and what they get on the day. Here’s what the gap looks…

August 2024 · 4 min read
Article · Resorts

How to implement self-service at your resort without losing the human touch

Mobile tech empowers your guests and streamlines their experience. But, does it detract from the human aspect of a stay at a resort?

February 2024 · 5 min read
Article · Guest experience

Why marketers need to own the entire guest experience

As guest expectations continue to rise, attraction marketing teams have a more prominent role to play than simply driving admissions.

November 2023 · 7 min read
Article · Accessibility

Are you making the most of your guest feedback?

The good, the bad and the still good to know. For attractions, there’s no such thing as bad guest feedback, as long as you hear it in time to act.

September 2022 · 6 min read
Article · Platform & product news

Unlock powerful, data-led guest insights with our improved user segmentation tools

Our latest feature update gives operators access to guest insights that pave the way for hyper-personalised, cross-channel communications.

May 2022 · 1 min read
Article · Marketing

How to get your visitor attraction to #1 on Tripadvisor

Reviews shape where people spend their day out. Here’s how to climb the Tripadvisor rankings, and how your mobile app can help you get more good reviews.

December 2017 · 7 min read

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