Technology insights
Technology, AI and the future of the guest experience.
Technology articles
4 ways personalisation drives revenue at visitor attractions
Digital marketers already know that personalisation is key to creating content that converts. Now it’s time to apply their wisdom to physical experiences.
Article · Theme parksWhat creates operational debt in visitor attractions?
Operational debt is the silent drag slowing attractions down. It shows up in broken workflows, manual workarounds, outdated maps, disconnected systems, and…
Article · Theme parksThe future of attraction apps: what every operator will need by 2030
The next five years for attractions will be defined by smarter, more predictive guest experiences. By 2030, the most successful operators won’t just offer…
Article · OperationsWhy deep links could be costing you thousands every season
Deep links are often seen as a simple way to connect systems without the time, cost or complexity of a full integration. For attractions already burned by…
Article · Maps & wayfindingMapLayr by Attractions.io gains momentum among top attractions
Dreamworld, Baha Mar Resorts, Six Flags and more adopt MapLayr to deliver smarter, smoother wayfinding.
Article · TechnologySeamless entry, smarter operations: Attractions.io now integrates with Future Ticketing
We’ve joined forces with Future Ticketing to simplify admissions at the world’s best attractions and live events.
Article · Wildlife attractionsInside Chester Zoo’s digital transformation: an interview with Jon Petty
The UK’s most visited zoo is reshaping its guest experience through a comprehensive transformation plan that aligns systems, data, and processes to meet guests’…
Article · Guest experienceWhat is conversational AI and how can it benefit attractions?
Offering seamless, personalised experiences and a myriad of ways to boost revenue, conversational AI has huge potential for the experience economy.
Article · Data & ownershipGet your copy of the 2024 Digital Guest Experience Report
Our report explores how technology shapes guest satisfaction, and how ready operators are to deliver what guests want.
Article · TechnologyAverage technology is sabotaging the guest experience. Let’s fix it
Our research with more than 1,000 attraction guests found a gap between what they want from technology and what they get on the day. Here’s what the gap looks…
Article · TechnologyHow MapLayr stacks up: a decision-maker’s guide to finding the best mapping solution for mobile apps
Maps get people from point A to point B, but guests have grown to expect personalised recommendations and interactive experiences. From signposting the best…
Article · EventsDigital tickets aren’t just convenient, they’re essential to your live events’ success. Here’s why
Digital tickets are non-negotiable for your guests. They ease friction during admissions and are more eco-friendly. Read on to find out why you should make the…
Article · Guest experienceHow to use indoor mapping to optimise the guest experience at your indoor attraction
Navigating the digital map market in search of powerful indoor wayfinding is a challenge. Read on to find out how our Indoor Mapping feature takes navigation to…
Article · Platform & product newsNavigate the great indoors with new indoor, multi-level mapping
The latest feature from guest experience champions Attractions.io guarantees seamless navigation for indoor attractions, as well as outdoor attractions with…
Article · TechnologyCrafting immersive narratives with custom interactive maps
Custom interactive maps are an experience in and of themselves. While they make navigation easier with turn-by-turn wayfinding, they are also storytelling…
Article · TechnologyHow to write an RFP for your mobile app platform (+ free sample template)
RFPs not only help you get all your project requirements down on paper, they also help you mitigate risks and ensure a fair and standardised selection process…
Article · Theme parksAlton Towers Resort launches nighttime map with dynamic lighting for its autumn events
Alton Towers Resort has launched an update to its mobile app that enhances the guest experience ahead of the park’s popular Scarefest and Ultimate Fireworks…
Article · TechnologyFrom visits to visionary: how experience platforms optimise the guest journey
Your guests want a thrilling experience that is friction-free, tailored to them and memorable for all the right reasons. Let’s make it happen!
Article · TechnologyShould I buy or build a mobile app for my attraction?
Trying to weigh up your app development options? Here’s what to consider when it comes to buying and building attractions software.
Article · Wildlife attractionsLet learning go wild: how wildlife attractions can use tech to educate and delight guests
Each year, over 700 million people visit wildlife attractions worldwide and have amazing experiences; but providing fun and educational days out is only the tip…
Article · Technology5 must-have requirements for your digital map
With more and more attractions ditching their paper maps in favour of greener, digital alternatives, we’ve put together a list of our must-have requirements for…
Article · Theme parksMerlin Entertainments expands partnership with Attractions.io, adding a new mobile wallet to its theme park apps
Attractions.io’s mobile wallet lets guests at Merlin attractions keep tickets and season passes in their park’s app for a quicker, easier way through the gates.
Article · TechnologyHow to compare ready-made mobile app solutions for your theme park, zoo or resort
In this article, we’ll show you exactly what to look for in your new technology partner, so that you can buy with confidence.
Article · Wildlife attractionsSan Diego Zoo Wildlife Alliance partners with Attractions.io
See how the new mobile app offering will enhance the guest experience, digitise memberships & ticketing and boost conservation efforts.
Article · Cultural attractionsStriking the right balance: heritage attractions and technology
How heritage attractions can embrace technology without compromising the authenticity of their historical experiences.
Article · TechnologyHow to get digital transformation right at your visitor attraction
Guests expect a connected, personalised visit that matches the rest of their digital lives. Here’s how to map the gaps in your guest journey and close them with…
Article · Technology10 common myths about mobile apps for visitor attractions, debunked
To help you sort fact from fiction when considering a mobile guest app, here’s a list of the most common misconceptions we hear about.
Article · TechnologyThe 5 most underestimated benefits of mobile apps for visitor attractions
Guest-facing mobile apps deliver a raft of benefits to visitor attractions, but their true value is often overlooked. Here’s why.
Video · Theme parksAttractions.io introduction
See the Attractions.io experience in action across the full digital guest journey.
Article · Guest experienceGatemaster Technology partners with Attractions.io to bring mobile ticketing to guests
We are pleased to announce a new partnership with Gatemaster Technology that will enhance the guest experience for millions of visitors.
Article · TechnologyAutomatically measure wait times at your theme park
If you’re looking to monitor and communicate wait times at your attraction, what options do you have?
Article · TechnologyFeeling the drain: battery consumption in theme park apps
We take a look at the latest battery technology and explore what uses the most power in attraction apps.
Article · Marketing5 reasons you should be using iBeacons at your attraction
From delivering contextual messages to better understanding your guests, we look at the top reasons why you should be using beacons.
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