Top North American Zoos turn to Attractions.io and Cinchio Solutions for their mobile app platforms

Detroit Zoo, Brookfield Zoo Chicago, and Toronto Zoo launched their mobile apps just in time for the summer, benefiting from local support from our US partner, Cinchio Solutions.
Ellen Wilkinson
August 2024

The Attractions.io’s mobile app platform helps zoos and wildlife attractions create a connected digital experience that promotes learning, drives revisitation, and increases membership sales. With an impressive portfolio of zoos using our platform already—including San Diego Zoo, Columbus Zoo and Zoo Tampa— we recently partnered with Cinchio Solutions to offer additional support to the North American market.

The collaboration has proven to be a winning combination, with three of North America’s top-rated zoos launching their new mobile app platforms ahead of the summer season. Detroit Zoo, Brookfield Zoo Chicago and Toronto Zoo are now equipped with state-of-the-art mobile apps that enhance visitor engagement, drive guest satisfaction, and streamline operations.

A winning combination

Designed to meet the evolving needs of today's zoo guests, the apps connect each touchpoint guests encounter during their visit, ensuring they always have access to essential information, interactive maps, real-time updates, and personalised recommendations for their visit. Ted Ismert, COO of Attractions.io said:

“Our partnership with Cinchio is helping us generate smiles for millions more zoo-going guests across North America. Our goal is to empower operators to enrich guest experiences, streamline their operations, and ultimately, aid their conservation and education missions. We're using the mobile app platform to create meaningful connections between guests, animals, and the vital work these zoos champion."

Key features of the new mobile apps include:

  • Interactive maps: Easy-to-navigate maps help guests easily find their favourite animals, dining options, restrooms, and other essential amenities.
  • Real-time updates: Instant notifications about feeding times, special events, and exhibit closures, ensure guests are always informed.
  • Personalised experiences: Customisable itineraries and recommendations based on visitors' preferences or interests help tailor their experience and drive spending.
  • Educational content: Each animal has its own info card that shares information about its habitat, behaviours, and the zoo’s conservation efforts to foster a deeper connection to the zoo's mission.
"Our goal for the app was to make planning and navigating your zoo day easier and more enjoyable than ever before. Whether you're a first-timer or a frequent guest, it has features that enhance your experience from start to finish," – Katie Back, Associate Vice President of Marketing at Brookfield Zoo Chicago
“We are always looking for ways to deepen our connections with guests and make their visit memorable and impactful. The app has been designed to connect people, animals and conservation science through the digital world and encourage them to explore and protect wild spaces and wild species,”  – Dolf DeJong, CEO, Toronto Zoo.

Guests at the Detroit Zoo can also enjoy an integrated mobile food ordering experience that connects the Attractions.io app platform with Cinchio Eat.

Empowering operators with localised support

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One of the success stories of this partnership is the localised support and dedicated US account management provided by the Cinchio team. 

Cinchio Solutions was born out of SSA Group, a company with over 50 years of experience serving cultural institutions. Leveraging this experience, Cinchio helps operators tailor their Attractions.io solution to the needs of their unique guest demographics. Cinchio ties together the pain points of both guests and operators to help deliver the best solution to meet each institution's needs.

Ben Dunton, Managing Director of Cinchio Solutions, said: "Leveraging our expertise in retail, dining, and data insights, combined with Attractions.io’s cutting-edge mobile app technology, we provide a holistic solution tailored specifically for attractions operators. Our collaboration ensures we meet the unique needs of attractions management while delivering an unparalleled guest experience."

Earlier this year, Columbus Zoo shared its experiences launching it's mobile app platform. You can read about it here. 

About Cinchio Solutions:

Cinchio Solutions is a hospitality technology company that streamlines operations and enhances guest experiences. Cinchio's platform includes mobile and kiosk ordering solutions, inventory management, payment processing, and unified data reporting. Cinchio aims to increase efficiency, reduce waste, and provide valuable insights through real-time data. They offer personalised solutions tailored to the specific needs of each business, ensuring optimal performance and guest satisfaction. For more information about Cinchio solutions, visit www.cinchio.com

Interview

Learn from the experts: Columbus Zoo's tips for successfully launching your mobile app platform.

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Interview

Learn from the experts: Columbus Zoo's tips for successfully launching your mobile app platform.

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Interview

Columbus Zoo & SSA explain their strategies for successfully launching a new mobile app.

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Ellen Wilkinson

Head of Marketing
August 2024
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