levels-up partnership strategy to accelerate digital transformation of the attractions industry

We're investing in our partnerships team to enhance collaboration between the industry’s leading vendors and create a connected attractions ecosystem that powers exceptional experiences worldwide.
Ellen Wilkinson
June 2023

Modern attractions rely on complex support networks to manage different aspects of marketing, operations and the guest experience. These networks range from ticketing and ride ops systems to digital marketing agencies. Yet these services often operate in isolation, creating a fragmented user experience and limiting the potential of individual technologies. When essential systems don't talk to each other, it's near impossible for operators to build a complete picture of how guests experience their attractions and how their tech stack supports critical operational goals. 

For over a decade, has championed interoperability, recognising that connecting these technologies and the data they collate is critical to the industry’s success as it moves forward in the digital age and through a challenging economic climate that pushes vendors to increase the ROI of their solutions. deployments at experiences like LEGOLAND, San Diego Zoo and Butlin’s are evidence of this ethos. These solutions span the entire guest journey and seamlessly integrate with third-party systems, including ticketing, ride operations, food & beverage, photos, e-commerce, and hotel check-ins. As such, is in a prime position to invest in partnerships that accelerate innovation and deliver supercharged guest experiences.

Unifying our strengths elevates our experiences

Chris Antoline partnership manager at

Heading the new partnerships team at is Chris Antoline, a veteran in strategic relationship building within the SaaS industry. With more than 15 years of experience in partnership development, Antoline brings a wealth of knowledge and expertise that aligns with's mission to unlock the full potential of every visit through technology.

"Our vision is a more connected attractions industry," said Antoline. "One where vendors work together to help the industry embrace technology innovation and leverage each other's strengths. This initiative is built on the belief that we are 'better together' and can create unique guest experiences while driving incremental revenue for operators."

The partnerships team aims to work closely with industry vendors and agencies, developing symbiotic relationships that benefit all parties involved. 

"My core focus is growing revenue through partners and alliances.” Says Antoline. “I passionately believe that when we work together in a true partnership – all focused on exceeding customer expectations – we can drive an extraordinary experience for our shared customers."
 “We’ve built the attraction industry's most advanced guest experience platform, and our companion app is the only native solution to span the entire guest journey. But while we’re the experts in mobile technology, we’re not a ticketing or POS provider.” Mark Locker, Founder & CEO of, commented. “We want to partner with other world-class service providers and channel partners to scale our reach and ensure we deliver the best outcomes for the millions of guests that rely on our services every year."

Connecting the industry

mobile apps partnership and integrations

For attractions, the benefits of a connected approach ring loud and clear. Speaking on the launch of and PomVom integration at Alton Towers Resort in the UK last month, Chris Wilson, E-commerce Manager, said: 

"We view our mobile app as the foundation of our digital guest experience. Collaborating with and our ticketing, POS, photo and ride ops partners to bring everything into the Alton Towers App represents a key step in building the ultimate digital companion for our guests." 

These sentiments are echoed by existing partners, who understand the importance of collaboration in creating a more cohesive, enjoyable, and engaging guest experience.

"I've experienced many changes and innovations over my 45 years in the industry. Today, facing rapid technological advancement, it's clear that the need for collaboration has never been greater. Our partnership with allows operators to turn internal operations and ride data from the Mobaro platform into a useful tool that positively impacts the guest experience, provides operational efficiencies, and is a great example of how interconnected systems outperform isolated ones. Together, we are stronger, smarter, and deliver better client outcomes." - David Bromilow, Director, Parks and Attractions at Mobaro.

Michael Andre, President & CEO of Gateway Ticketing Systems, Inc., who integrates with to deliver exceptional guest experiences for global attractions like the Kennedy Space Center Visitor Complex and San Diego Zoo, also commented on the collaborative approach takes. He noted:

“At Gateway, we've always had faith in technology to revolutionise the guest experience. It's truly inspiring to witness advancing that same belief. Our partnership with enables our clients to utilise an exceptional mobile application experience effortlessly integrated with our Galaxy ticketing solution. This collaboration is a triumph for all parties involved and exemplifies the potential of industry teamwork to provide outstanding service for our customers.”
integrations powering mobile apps

Building exceptional experiences, together is inviting other tech vendors and potential channel partners to become part of this vision and join the ecosystem.

"We're looking to build relationships that don't just add value, but multiply it for all parties involved," says Antoline. "By intertwining our strengths, we can create a more comprehensive and satisfying guest experience and boost operator revenue."

If you’re an industry vendor or partner looking to learn more about partnering with, head to our integrations hub to get in touch.


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Ellen Wilkinson

Head of Marketing
June 2023
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