announces new Chief Operating Officer in year of expansion

Following our recent investment and the launch of our new partner programme, we're celebrating another milestone this summer; the appointment of our new Chief Operating Officer, Ted Ismert.
Ellen Wilkinson
August 2023

2023 has been a year of growth for team In January, we shared the news of our recent investment, in June we announced the launch of a new partnerships program, and today, we're celebrating another milestone – the appointment of our new Chief Operating Officer, Ted Ismert.

With a company headcount boost of 59% so far in 2023, the entire team is eager to continue scaling with the same passion for innovation that has shaped the industry's approach to the digital guest experience for over a decade. With Ted joining the team, we can grow sustainably and ensure we retain our commitment to lead with the guest experience.

Building momentum

In 2009, was founded with a clear mission: to unlock the full potential of every visit through technology. The founders experience as frequent attraction visitors and ride operators meant that they knew all too well the problems that guests faced during their visits. 

Mark Locker, Founder & CEO said:

“ exists today because we built something we wanted to use ourselves as frequent guests to parks and attractions, solving the frustrations we personally experienced. From there, we spun out a micro-agency to help other attractions do the same, and it quickly became apparent that attractions of all sizes lacked the tools and data to influence the guest journey. We made the decision to embrace the SaaS model in 2016, creating a scalable platform to span every touch point of the guest journey.”

Fast-forward to today, and connects operators to guests at more than 70 attractions, across 4 continents and in 12 languages. They’ve earned the trust of some of the world’s largest entertainment companies, including Merlin Entertainments, The Kennedy Space Center Visitor Complex and the Professional Golf Association of America. announced a partnership with the Kennedy Space Center Visitor Complex earlier this year

At the start of 2023, partnered with SSA Group to accelerate the development of their ambitious product roadmap and offer increased support to cultural attractions across North America. Later in the year, the team announced they were levelling up their partnership strategy ​​to promote interoperability and enhance collaboration between the industry’s leading vendors.

Growing sustainably with new leadership

With Ted Ismert as COO, has gained more than two decades of experience in mobile app development, enterprise customer support, and digital products. 

Ismert, formerly the president of Wunderman Thompson Apps, is an expert in designing and building enterprise mobile solutions, having supported brands like JetBlue, PGA TOUR, and the NBA. Coming from a publicly-held Fortune 500 company, Ismert understands the rigour required to scale the commercial side of the business sustainably during a period of accelerated growth. 

Mark Locker expressed his delight in welcoming Ismert to the team: 

"Ted's vast experience in mobile technology and commercial operations made him the perfect fit for at this exciting time of growth. I look forward to working with Ted to bring our vision to life, helping more attractions to deliver a seamless guest experience that unlocks the full potential in every visit."

Ted Ismert shared his enthusiasm for joining the thriving and agile team at, stating:

"Coming into an organisation that's poised to grow is very exciting. I'm very eager to help shape that growth, drive the commercial side of the business, and scale teams up for the good of the company and its customers."

Ismert also shared how he sees the potential of and the immense opportunities for his role in the future:

“Going from a 12-24 month development timeline to build a bespoke guest experience platform in just 2-3 months using the platform, and delivering what would be a multi-million dollar project for a fraction of the price is astonishing. Layer in an expanding professional services team within the business that is developing bespoke solutions on top of the core platform for our enterprise clients and instantly there’s tremendous possibility to have a real impact in our industry.”

Leading into the future

With Ismert at the helm alongside Mark Locker, will be focusing on enriching existing customer relationships, expanding their professional services team, and extending the company’s reach to new markets. Alongside recent US hires Chris Antoline (Partnerships Manager) and Cory Nadler (Customer Success), Ismert is eager to provide further support for customers in North America and attractions seeking to unlock the full potential of their experiences.

The combination of these initiatives will help customers worldwide utilise the platform to improve guest experience, acquire actionable behavioural insights and drive revenue and secondary spending.

If you’re eager to learn more about how the platform can help you enhance your guest experience, book a discovery call today.

News levels-up partnership strategy to accelerate digital transformation of the attractions industry

Learn more
News levels-up partnership strategy to accelerate digital transformation of the attractions industry

Learn more

We're levelling up our partnership strategy to accelerate the digital transformation of the attractions industry

Learn more

Ellen Wilkinson

Head of Marketing
August 2023
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