The Attractions.io team closed out our 2023 events calendar with a bang, showcasing not one, but two new product launches at the IAAPA Expo:
If you didn't get a chance to meet us in person this year, keep reading for a preview of these exciting new features.
Attractions have unique requirements for maps and wayfinding. You need reliability, accuracy and guaranteed usability in areas where data may be patchy. You need wayfinding that is purpose-built for guests exploring your parks on foot. You need to adapt to guests with accessibility requirements – all while creating an authentic, branded experience that compliments the immersive atmosphere of your attraction. After all, nothing shatters a magical moment like glitchy tech.
When we were building the mapping engine for Attractions.io, we initially looked for an existing solution that met the demands of the experience industry. And when we couldn’t find one, we built our own.
Today, Attractions.io offers the most advanced mapping solution for location-based businesses anywhere in the world. Used in our core platform to power wayfinding for world-leading Attractions like LEGOLAND, Alton Towers, the Kennedy Space Center Visitor Complex and San Diego Zoo, it’s been tried and tested by millions of visitors worldwide.
But we’re not stopping there. Last year, we introduced rotatable, tiltable and zoomable maps for all customers using our core platform. This year we launched two new products to improve guest navigation even further.
In time for the festive season, we launched our new nighttime maps, previewed first at Alton Towers Resort in the UK. The new nighttime mode adds dynamic lighting, which mirrors the ambient lighting within your park, to your branded map for a more immersive experience.
With exploration being key to a positive guest experience, we want all attractions to have access to enterprise-grade wayfinding that meets the unique demands of the Attractions industry.
The maps and wayfinding engine used in our core experience platform is now also available as a stand-alone SDK. The new MapLayr SDK provides enterprise-grade mapping technology and wayfinding without the time and complexity associated with building map capabilities in-house. It offers multi-level, one-way, and accessible routes that adapt to your venue to guarantee a seamless experience for your guests.
If you’re interested in learning more about how our maps and wayfinding features could benefit your attraction, book a personalised discovery session with our experience consultants today. They’ll give you a tailored call built around your needs, and show you exactly how our tech can supercharge your guest experience.
